Time Warner chief Jeff Bewkes made it clear to analysts Wednesday that big changes are in store for struggling CNN.
"We are not satisfied with CNN's ratings performance and we are focused on fixing it," Bewkes said shortly after the media giant released its quarterly financial results.
He added that part of the overhaul would be to make CNN less dependent on breaking news for ratings boosts. To that end, Bewkes said that the network's regularly scheduled programs must be presented in a "...compelling and more engaging way."
Some of the changes at CNN, which is flagging behind rivals MSNBC and Fox News, are already taking place, starting with a management overhaul that saw Jim Weston ousted from his position as CNN Worldwide president last Friday.
Also read: Details Behind CNN Chief Jim Walton's Exit; Time-Warner Seeks Overhaul
In his exit note to staff, Walton acknowledged that the CNN needed "new thinking." But the situation at the news network is dire and may take more than a few creative ideas and fresh blood.
CNN saw its lowest ratings since 1991 in the second quarter of 2012 in both the Monday-Friday and Monday-Sunday categories, according to data from ...
