ConnecTV and Pearl Media, a consortium of broadcasting companies, have launched a new social network, also named ConnecTV, to compliment television viewing.
Using audio recognition technology, it immediately picks up on what a viewer is watching – whether live or recorded -- and offers supplementary information like statistics for a sporting event or further detail about a news story.
Available as an iPad app and a web-based experience with Android and iPhone apps to come, it also enables users to engage with others using Twitter and Facebook or arranging "viewing parties" to chat about the show or event with other friends using ConnecTV.
"We're providing a complimentary experience to drive more engagement around local stories, sports and more," ConnecTV co-founder Ian Aaron (pictured left) told TheWrap. "We've created an interface that works for the way you watch TV, automatically providing you information related to the show, sportscast or newscast."
ConnecTV is grounded in local television as its broadcast partners, which include Cox, Hearst Television and Gannett Broadcasting, run local affiliates for ABC, NBC, CBS, Fox, the CW, MyNetwork TV and other stations.