Ads can blur the shady reputation of products

Feb

February 1st 2010 by IANS in News

Sydney, Feb 2 (IANS) Ads can blur the shady reputation of a product with positive imagery, says new research. For instance, advertising the Chinese origin of a toy can be as successful as saying a watch is “Swiss Made,” if it is marketed in the right way. Brett Martin, professor at Queensland University of Technology (QUT) [...]

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