You, Your Shoes and 72, that’s the theme behind the unique union of Jimmy Choo and the Elton John AIDS Foundation to raise awareness and funds for AIDS victims and HIV prevention.
THE COMPETITION
Jimmy Choo and the Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in Cape Town, South Africa. The money goes towards providing the HIV-preventative treatment PEP (Post Exposure Prophylaxis), which must be taken within 72 hours of exposure to HIV. The funds also support counseling to victims of rape in South Africa. South Africa has the highest count of rape in the world. Here’s how you can help.
ENTRIES
To invigorate awareness for AIDS victims and the vital 72-hour prevention window, the theme of the photo competition is ‘You, Your Shoes and 72′. As you can see from some of the photo entries below, so far the campaign is having a very diverse response:
So, this is your opportunity to help raise awareness for Project PEP by submitting your photo to the competition here: ‘You, Your Shoes and 72′. Put on your creative pumps and upload your best photo based on the theme ‘You, Your Shoes and 72′. What’s in this for you?
PRIZES
The overall winners will be announced after the competition closes on Monday, December 7th. On offer are a Grand Prize of the ultimate Jimmy Choo VIP experience – the winner will be invited to spend a day of luxury and, perhaps best of all, the choice of seven pairs of shoes and two handbags to keep! Over 100 exclusive Jimmy Choo prizes will also be awarded.
In advance for your participation and support of this cause, thank you. Again, submit your photo here: http://jimmychoo72.com.
Sphere: Related Content
Tags:
handbag,
Jimmy Choo,
Shoes 
