• Justin Timberlake Eyes the Prize with William Rast Eyewear

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      25th Jan 10
      TheInsider
    Justin Timberlake and partner Trace Ayala's William Rast brand is getting into the glasses game with William Rast Eyewear and William Rast Racing Eyewear! Focusing on styles for both the premium and sportswear categories for men and women, William Rast will partner with leading eyewear company Viva International Group to create sunglasses and prescription eyewear with a strong sense of style and fashion that will debut in 2011. The cool shades will be available in William Rast's branded stores as well as upscale department stores and specialty retailers worldwide. Colin Dyne, Chief Executive Officer of People's Liberation, the parent holding company of William Rast, also says that William Rast is looking to expand its licensing opportunities to fragrances, footwear and accessories in addition to its clothing line.

    [Read full story on The Insider]

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