The Pulse | PopLife.Biz

Vi avevamo parlato, qualche post fa, su Blogosfere Style & Fashion della nuova campagna pubblicitaria di Diesel Be Stupid, un vero e proprio nuovo manifesto del brand che riesce sempre a stupire con una comunicazione diversa... e una vera e propria nuova filosofia!

Stupido per Diesel è l'alternativa liberatoria all'essere noioso da morire (i cosiddetti "intelligenti"). Stupido è la stessa parola che usa la gente per respingere tutto quello che è originale e genuino. Stupido è avere il coraggio di rischiare e credere nel nuovo e nell'innovativo, anche se pericoloso.

Qui vi postiamo alcune immagini scattate a Milano della nuova campagna Diesel, fotografata da Kristin Vicari, Melodie McDaniel e Chris Buck che  hanno reso immagine la voglia di ribellione positiva del movimento Be Stupid creando storie che, accompagnate a didascalie taglienti, amalgamano una filosofia che sarà alla base di tutta la campagna multimediale ideata dal Diesel Creative Team in collaborazione con l'agenzia anglo-americana Anomaly.

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