G-Star have unveiled a new ad campaign for Spring/Summer 2010 fronted by Liv Tyler.When Shubhankar Ray, G-Star Creative Brand Director, was asked why Liv Tyler, he said, ÂSheÂs a strong, beautiful and independent woman. We believe that Liv has a level of sensuality and this is very important for how we want to position G-Star within the womenÂs context.Â

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source: (fashionmag.us)